AMD will reportedly no longer distinguish branding between U, H and HS chips starting with Ryzen AI 100

AMD is apparently planning a major rebrand that will discontinue its HS, H, and U naming scheme for Ryzen Mobile CPUs. Instead, the company will introduce the “Ryzen AI” naming system for all next-generation SKUs, starting with the upcoming Strix Point series.

That's according to a Lenovo China product manager on Weibo (via VideoCardz), who revealed that AMD will be bidding farewell to its current branding, where “HS”, “H”, and “U” represent a specific TDP configuration. This naming scheme has been used for several years, most recently for the Ryzen 8040 “Hawk Point” CPUs.

However, AMD's strategic shift towards AI computing has prompted the company to make significant brand adjustments. The new naming scheme, “Ryzen AI”, will depart from the current nomenclature and be introduced with the 100-series numbers. This mirrors Intel's Core Ultra 100 series, which debuted with the “Meteor Lake” family.

One potential challenge for consumers will be understanding the TDP configuration of the new chips under the “Ryzen AI” family. While the current system allows differentiation between U, H, HS, and HX families based on performance tier, the new approach will see the “HX” moniker being used on certain SKUs. These may not necessarily belong to the new “Fire Range” processors (supposedly high-end laptop CPUs with +55W TDP) but could be follow-ups to existing HS/H chips.

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KitGuru says: As AMD prepares for this transition, it will be crucial for the company to provide clear guidance to consumers to ensure they can make informed decisions when choosing new devices.